In this course, you will gain access to 26 episodes jam packed with all the information you need to serve luxury clientele. Whether you are just starting out or are on the cusp of a breakthrough into this pricing tier, these episodes will guide you through the steps necessary to increase your revenue and high-touch policies to better perform at this level.
What you'll get:
- Episode 1: Consistency & Cohesiveness – Why It Matters and How to Achieve It
- Episode 2: What is Luxury?
- Episode 3: Marketing to Luxury, Lovely & Budget Clients - The Differences and How to Understand Them
- Episode 4: Sales - Part 1: An Overview with Maria Bayer Gauer of Irresistible Selling
- Episode 5: Sales Process: Part 2 - The Initial Inquiry + Phone Call
- Episode 6: Sales Process: Part 3 - Proposal, Contract + Next Steps
- Episode 8: Sales Process: Part 4 - Recap + Q&A
- Episode 10: The 18-Month Rule - Why You Must Learn It, Embrace It and Apply It
- Episode 20: Your Pricing is Your Marketing with Gretchen Culver of Rocket Science Weddings and Events
- Episode 37: What Does That Look Like? A Case Study in the Visuals of Budget, Lovely and Luxury Events
- Episode 42: Building a Sister Brand
- Episode 43: Breaking Up is Hard to Do: How to Release a Client
- Episode 45: Booking Timelines - Budget, Lovely + Luxury: What to Expect
- Episode 47: Seed Planting, Genuine Connections + Real Relationships
- Episode 55: Building Relationships with Your Clients (without texting!)
- Episode 62: Blueprint to Break into Luxury with Rebecca Yale of Rebecca Yale Photography
- Episode 68: How Luxury Clients Find You
- Episode 73: Serving Luxury Clients + Attention to Detail: Do You Have What It Takes?
- Episode 76: Keeping Your Eye on the Prize: Focusing on Luxury While Working Your Way Through Lovely
- Episode 95: The 18 Month Rule - Revisited and Revamped
- Episode 102: Luxury Creative Partners Aren't Order Takers (And You Shouldn't Want Them to Be) with Lauren Redman of Lauren Redman Design Co.
- Episode 113: How to Attract and Manage Luxury with Andrea Eppolito of Andrea Eppolito Events
- Episode 116: Managing Your Luxury Trajectory with Kayla Jackson Southard of Jackson Southard Events and Abigail Lewis of Abigail Lewis Photography
- Episode 131: Uncovering the Hidden Psychology of a Luxury Client with KT Merry of KT Merry Photography
- Episode 132: Managing Your Luxury Trajectory, Part II with Sacia Matthews of Sacia Matthews Photography and Megan Pettus of Megan Pettus Films
- Episode 136: What Does That Look Like? A Case Study in the Visuals of Budget, Lovely and Luxury Events, Part II
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