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Curated Videos: Photo

We’re sharing the biggest, boldest, juiciest secrets nobody’s told you about successfully attracting, booking and serving the luxury market as a photographer; what luxury REALLY means and the #1 mistake we see PHOTOGRAPHERS make.

Share your email here to gain complimentary access to our four most popular trainings:

Episode 1: Consistency & Cohesiveness - Why It Matters and How to Achieve It

Being consistent with what you present is important - because it enables the end user (the client, or in many instances - the planner themselves who will be referring to you) to see you as legitimate and to take you seriously. Learn why brand consistency is vital to your business AND 10 immediate tweaks you can do NOW to improve this aspect of your business.

Episode 2: What is Luxury?

What makes something luxurious? Explore with us what it actually means to be a luxury brand, the standards luxury brands are held to AND what they have in common. Learn how to view your wedding business through the lenses of these and how they translate to wedding budget ranges.

Episode 3: Marketing to Luxury, Lovely & Budget Clients - The Differences and How to Understand Them

What’s in a name? Learn how the name of your business can affect whether or not a high end, high touch client even LOOKS at you or if they’re repelled altogether. Explore the different kinds of clients and how their taste levels, behaviors, patterns, likes/dislikes, etc. can vary regionally and how that applies to your marketing strategies.

Episode 20: Your Pricing is Your Marketing

What does pricing have to do with marketing? Explore why your pricing reflects your value as we discuss the aspects of your brand it signals to your client. Learn from Gretchen Culver of Rocket Science Weddings and Events as she explains how pricing is better marketing than your images or logo and what it reflects to your client.

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TO OUR FOUR MOST POPULAR TRAININGS

WANT TO BE A PART OF IT ALL, TOO?

WE’RE AN ONLINE TRAINING PORTAL WITH ACCESS TO A CONTENT LIBRARY OF MORE THAN 100+ EPISODES AND 150+ HOURS OF TRAININGS, A VARIETY OF TANGIBLE AND ACTIONABLE RESOURCES, TIPS AND TRICKS AND A TREASURE TROVE OF LIVE AND PRE-RECORDED CONTENT.

JOIN VIA A WEEKLY, MONTHLY, ANNUAL, BIENNIAL OR LIFETIME MEMBERSHIP TO UPLEVEL YOUR BUSINESS AND BRAND WITH TOOLS, TRAININGS, PROCESSES AND PERSPECTIVE NEVER BEFORE SHARED IN OUR INDUSTRY AND FROM THREE AWARD WINNING LUXURY PLANNERS AS DENOTED BY BRIDES, MARTHA STEWART WEDDINGS, SOUTHERN LIVING, WEDDING WIRE AND THE KNOT.

What Our Students Are Saying:

It’s been one week since I joined and I am completely BLOWN AWAY. Listening to you ladies (you’re hysterical) has me feeling so incredibly driven. You totally get it and if I thought I was excited about my business before, you’ve truly expanded my excitement more than I could have imagined. Thank you, thank you, thank you.

Stephanie Vegliante, Stephanie Vegliante Photography

I joined on the invitation of my good friends at Invision Events, candidly not knowing what to expect. This is one of the best grounds for professional growth and improvement in our industry. I can’t overstate the value.

Lance Nicoll, Lance Nicoll Photography

I am one day in and my biggest regret is not joining sooner!

Cat Galletti, Cat Galletti Photography

I just have to say, we have more than doubled our pricing in the last 6 months and I am so much more confident in serving our clients. You have been a catalyst for many changes that we have made this year and because of those changes, I’ve never felt more proud of our work or been more confident in our value. Yesterday, we booked a client for $9500 and today we booked another client for $12,500 - both before any albums or prints are included. They followed our process (which we learned from you ladies) and they are so excited. Thank you SO much Courtney, Julie and Wendy for this education. You have genuinely changed our art, our business and our lives!

Shauna Cooney, Shauna & Jordan Photography

From $10k to $17k average bookings.

Grant Daniels, Grant Daniels Photography

“I just booked my largest contract ever ($19k) and I wanted to say thank you for equipping me with the education/resources I needed to better understand the luxury market. What you are doing is changing people's lives.”

Anna Shackleford, Anna Shackleford Photography

“Started at $4500 and have now booked a $17k wedding with a minimum of $10k. These trainings have been absolutely essential to my business growth. I have no clue where I’d be without it.”

Ashlea Snell, Ashlea Snell Photography

This is the best thing to ever happen to me - personally and creatively. Thank you, thank you!

Chelsey Barhorst, Chelsey Barhorst Photgraphy