BEHIND THE DESIGN: WITH BIRDS OF A FEATHER EVENTS & INVISION EVENTS
Uplevel and Sell Your Wedding Designs
Learn the fundamentals of allocating a budget to achieve the designs you want, work with your creative partners, uplevel your designs and sell the design to the client.
Are you maximizing your design potential?
- Do you have a hard time walking clients through a realistic budget during the sales process? Too afraid to tell them that what they want is seemingly out of reach?
- Are you letting the budget dictate your designs? Using the venue's hideous chairs and poly tablecloths to save your client some money?
- Are you finding that your clients have so much input that the design does not come out the way you hoped and your portfolio is suffering? Hello outdated trends from 5 years ago!
- Are your vendor partners disappointing you when it comes to the design? Not fully understanding your vision and dropping the ball on execution?
We have all been there, done ALL of that, and likely own the t-shirt in multiple colors.
And you know what we did?
We Completely Shifted Our Thought Process And Mindset Around How We Serve Our Clients
-
We started to focus on designing to meet our client's expectations rather than their budgets realizing that number they gave us was pulled from thin air.
-
We learned the difference between presenting a design vs selling a design.
-
We began to be able to differentiate between Lovely design and and Luxury design and jumped from the middle market to high end luxury.
-
We learned how to earn more money from our designs through custom builds, percentage pricing, and actually listening to our clients.
-
We came to realize the impact of a consistent creative team and how having one had a huge impact on our designs and portfolio.
-
We became more particular about who our ideal client was and only took those on who trusted our expertise and who aligned with our aesthetic.
Here's the truth:
You don't have to spin your wheels
We see you over there, the one putting hours worth of work into your weddings, agonizing over every small detail, trying to produce something special for your clients - not just another Pinterest wedding, something that not only thrills your client, but catapults you into the next level. We are here to help you! We will show you exactly how we guide our clients through the design process - start to finish. How we put together our budgets and present them to clients (yes, we tell them what their budget is, not the other way around), how we build our design decks (including designing custom builds), and how we then sell those designs to our clients (including all of our little tips and tricks for getting them to sign off on the design even if it is over budget). You don't have to figure this out on your own!
Karen, Blissfully Styled
Samantha, House of Joy
"The Behind the Design mini course helped to shift my thinking around design for what a client and event needs and not just what they want. We are so much better prepared to educate clients on the unseen investments of a quality event. When we design for our client we are pulling the best options and with the things we learned can present them more clearly to clients. One of my favorite and often referenced education pieces."
Introducing
Behind the Design Mini Course
Complete Transparency
We get down to the nitty gritty of exactly what our design process looks like, show you real budgets from actual clients, how we communicate with our clients and hold nothing back.
4 Hours of No-Fluff Education
This 4-hour course is filled with actionable items that you can begin to exercise in your own design process today.
Realize Your Earning Potential
Charge more money and book less weddings. Spend your time pouring your creativity into your clients and not wishing you had done more after the fact, but couldn't because you have zero time.
Here's what you'll learn
Everything you need to go from middle market designs to luxury:
Behind the Design Mini Course
Your bonus for having joined us in our Wedding Design Uplevel Class:
Low/Mid/High Budget Allocation Template
Easily get your clients on the same page as you with their overall spend right out of the gate with our low/mid/high budget allocation template. Learn how to put the ball back in their court with regards to how much the things THEY want cost.
ENROLL NOWMeet your coaches
Julie Bunkley
Invision Events
owner + creative director
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Al. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint. Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach. Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
Wendy Kay
Birds of a Feather Events
owner + creative director
Wendy Kay, Owner and Creative Director of Birds of a Feather Events, comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change. Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
This is possible for you, too!
Your path to the next level:
1. JOIN BEHIND THE DESIGN
Come join us and let us guide you through our processes with complete transparency!
2. Dive in and take action
Put our teachings to work for yourself and your clients ASAP and watch how much easier your life gets and see how much more rewarding the design process can be.
3. HIT THAT NEXT LEVEL
The design is in the details as you know, and that includes your processes! The only way to reach that next level is to keep learning and growing and becoming your next level self.
ENROLL NOWOn the fence?
Here's how to know if you're ready for Behind the Design:
This is for you if:
-
You are looking to serve a luxury clientele
-
You feel defeated when it comes to getting your clients onboard with your designs
-
You want to know how to raise your profit margin through design
-
This isn't for you if:
-
You regularly produce weddings with a 6-figure profit
-
You love having a large client load and every design has a formula with little time spent on them
-
You are not open to percentage pricing
