DO THE MATH
The Ultimate Pricing Calculator + Workbook for Creatives in the Wedding Industry
Stop guessing. Start profiting.
Let's be real: You're leaving money on the table right now.
You're talented. You're dedicated. You're booked (maybe even busy). But at the end of the day, is your bank account reflecting all that hard work?
If you're like most wedding professionals we've worked with, the answer is probably no.
Here's Why You Need This Calculator & Workbook
Wedding pros start businesses because they're passionate about their craft—not because they love crunching numbers. We get it. But here's the uncomfortable truth:
If you're not doing the math, you're not running a business. You're funding an expensive hobby.
This workbook isn't just about raising your prices. It's about understanding exactly what you need to charge to:
- Pay yourself an actual salary (not just "whatever's left over")
- Cover all your business expenses
- Build in profit that lets you grow
- Position yourself properly in the luxury market
- Stop competing with the "race to the bottom" vendors
Introducing
The E3 Pricing Calculator +
Ultimate Pricing Workbook
Fixed Overhead Analysis
Identify every expense your business incurs (even the ones you're forgetting)
Cost-Per-Client Breakdown
Calculate what you're actually spending to service each client
Capacity Planning
Determine how many clients you can realistically handle without sacrificing quality or sanity
Golden Price Point Formula
Find that sweet spot between covering costs and reflecting your true value
Goal Setting Framework
Set clear Min, Mid, and Max revenue targets that make sense for YOUR business
Value-Based Pricing Strategy
Learn how to communicate your worth so clients never question your rates
Baylye Burnette - Baylye Burnette Events & Design:
"I enforced my percentage and I'm finally breaking 5 figures on a wedding booking. Approx $17k for planning and design. It took me so long to overcome the hurdle I cemented in place that I wasn't worth asking for money past my minimum. Thank you E3 for showing me percentage pricing, I could not have done it without E3!"
Anna Shackleford - Anna Shackleford Photography:
“I just booked my largest contract ever (19k) and I wanted to say thank you for equipping me with the education/resources I needed to better understand the luxury market. What you are doing with the EEE group is changing peoples lives. You ladies are such a gift in my life and I’m so grateful for your friendship!”
Who this is right for:
This resource is crafted for the wedding industry professional who recognizes that artistic excellence and business acumen aren't mutually exclusive. It's for:
- The established creative seeking to transition from merely surviving to strategically thriving
- The visionary who understands that scaling doesn't always mean more clients—sometimes it means better clients
- The business owner ready to position their services as an investment rather than an expense
- The industry professional who wants their pricing to reflect both their expertise and their unique market position
Who this is NOT right for:
This workbook operates on certain fundamental principles about business sustainability. It may not align with your vision if:
- Your primary competitive strategy revolves around being the budget option
- You're seeking overnight success rather than calculated, sustainable growth
- You prefer to separate the creative aspects of your work from the financial realities
- You're not yet ready to have data-driven conversations about your worth with potential clients
The Brutal Truth
A funny thing happens when creatives start a business: They Google competitors and decide, "If they're charging $10,000, I'll do it for $5,000 because I'm new!"
That's like saying, "If everyone's losing money, I'll lose it twice as fast!"
This workbook and calculator puts an end to that mentality for good.
Meet your coaches
Hi, I'm Courtney
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Hi, I'm Wendy
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Hi, I'm Julie
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
Kait Pena - Kait Pena Photography:
"I doubled my prices from $7k-15k. The content was so instrumental in helping me accomplish that. Thank you, thank you!"
Grant Daniels - Grant Daniels Photography:
"From $10k to $17k average bookings."
Investment:
Special Launch Price - $48
That's less than what most of us spend on coffee in a month. And unlike that coffee, this is an investment that will pay for itself with your very next booking.
Grab it now - $48Imagine One Year From Now
You've raised your prices to what they should be.
You're working with clients who value your expertise.
Your business is not just surviving—it's thriving.
And you're no longer stressed about money every time you check your accounts.
All because you finally did the math.
Get Yours Now
You'll receive both the comprehensive PDF workbook and the Excel pricing calculator to customize for your business.
Do The Math: The Ultimate Pricing Workbook + Calculator for Creatives
$48
Instant Digital Download
BUY NOW