The Luxury Wedding Sales Method
Stop chasing leads. Start leading the sale.
If you're serious about serving high-net-worth clients, your sales process can’t be an afterthought. This 7-part video training series breaks down exactly how to attract, qualify, and book luxury clients - from the very first inquiry to the signed contract.
You’ll learn how to lead with clarity, build trust without overselling, and position your brand so you're no longer hoping they’ll book - you’re guiding them to say yes.
This isn’t about effort. It’s about alignment.
PURCHASE NOW
Struggling to book the clients you actually want?
You’re not alone. If your inquiries have slowed or you're tired of being ghosted, this training will show you how to fix your sales process - and start attracting high-caliber clients who don’t flinch at your rates.
Inside this 7-part course, we’re pulling back the curtain on the exact strategies we use to close multi-figure luxury weddings without chasing, discounting, or second-guessing ourselves.
You’ll learn:
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How to respond to inquiries in a way that builds trust immediately
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What to say on sales calls to lead the conversation - not just survive it
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How to present proposals that get signed fast (and without backpedaling on price)
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Why mindset, language, and leadership matter more than any “perfect script”
These are the methods that have booked millions in luxury weddings - and you’re getting all of it, wrapped up in one sharp, strategy-packed course. No fluff. No filler. Just what actually works.
"I mean, where do I even start about how my life and business has changed? From 4k clients to 30k+ and stepping into my most powerful self. I am energized by my business and career, instead of it sucking my energy away.""
Megan Pettus - Megan Pettus Films
Introducing
The Luxury Wedding
Sales Method
Book Better Clients
Discover the proven sales strategies top-tier vendors use to attract, qualify, and close premium clients with confidence, clarity, and consistency.
No More Radio Silence
Refine your sales process to build trust from the first touchpoint and keep luxury clients in conversation - not disappearing.
Make It an Easy Yes
Implement a sales structure that builds clarity, confidence, and buy-in - so clients are ready to move forward without hesitation..
Increase Revenue
These trainings walk you through exactly how to sell with clarity, not guesswork - so you book better, not just more.
Here's what we'll cover
The strategy behind consistently
booking high-caliber clients
Lesson 1
Sales - Part I: An Overview
We break down the modern luxury sales process from first inquiry to signed contract, revealing what actually converts high-end clients - and what’s costing you the sale.
Lesson 2
Sales Process Part II - The Initial Inquiry + Phone Call
Learn how to lead discovery calls that convert - this episode shows you how to shift from awkward small talk to confident conversations that turn interest into booked business.
Lesson 3
Sales Process Part III - Proposal, Contract + Next Steps
In this episode we break down how to present proposals and contracts that feel premium, protect your boundaries, and get signed fast - no second-guessing, backpedaling, or scope creep.
Lesson 4
Sales Process Part 4 - Recap + Q&A
Master your new technique with an expansive overview and in depth session answering your most burning questions.
Lesson 5
This Sh*t is Mental: Why Your Mindset is Tanking Your Sales
This episode digs into the mindset blocks that quietly sabotage your sales - so you can stop second-guessing yourself and start leading conversations that convert.
Lesson 6
Neuro Linguistic Programming For Your Sales and Marketing
Wendy and photographer Charla Storey shares how they use NLP techniques to lead client conversations with clarity, reframe objections, and build trust - especially when the stakes (and budgets) are high.
Lesson 7
Sales CPR: How To Revive Your Booking Pipeline
If your pipeline is flatlining, this episode is your reset - learn how to re-engage leads, shift your strategy, and rebuild momentum with a sales process that actually works.
BONUS: In-Depth Application Workbooks, FAQ and Cheat Sheet
Transform theoretical concepts into practical business changes with our carefully crafted companion workbooks for each strategic module.
Kayla Jackson - Jackson Southard Events:
"This has been truly life changing for me!"
Ashlea Snell - Ashlea Snell Photography:
"Started at $4500 and have now booked a $17k wedding with a minimum of $10k."
Master the Sales Strategy Trusted by Top Luxury Wedding Pros
If you're still guessing how to respond to inquiries, lead sales calls, or explain your pricing with confidence, this training is the reset you didn’t know you needed. Inside this 7 lesson course, you’ll get the exact sales process used by three of the country’s most sought-after planners - recognized by BRIDES and Martha Stewart Weddings - to book high-net-worth clients without chasing, discounting, or overexplaining.
Whether you're a photographer, planner, stationer, florist, filmmaker, HMUA, DJ, or venue, this course is designed to help you:
-
Lead sales conversations that build trust and close faster
-
Create proposals that feel polished and premium
-
Set boundaries without sounding difficult
-
Eliminate ghosting and silence with clear, aligned communication
-
Sell your value with calm confidence
This is not fluff. It’s a strategic, step-by-step approach to selling in the luxury wedding market - designed for creative professionals who are ready to level up and lead.
Meet your coaches
Hi, I'm Courtney
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Hi, I'm Wendy
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 15 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Hi, I'm Julie
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
This is for you if:
- You’re ready to book high-budget clients who actually value your work and treat you like a creative partner
- You want to increase your revenue without chasing leads or discounting your services
- You’re curious how top-tier pros close premium weddings with consistency, not guesswork
- You’re done piecing together random advice and want a real sales strategy that works in the luxury market
This isn't for you if:
- You’re consistently booking high-paying, aligned clients with ease
- Your sales process is already converting at a high level without stress or second-guessing
- You’ve built a business that supports the lifestyle, income, and creative freedom you want
Abigail Lewis - Abigail Lewis Photography:
"This is hands down THE best education I've ever gotten for my business."
Grant Daniels - Grant Daniels Photography:
"From $10k to $17k average bookings."
For a limited time, save $500
Normally the mini course is $598, but now you can save $500 and purchase the training for the low, low one time cost of $98. It's a total no brainer!
BUY AND SAVE NOW
Greer Blair -
Scarbrough Haven Wedding and Event Estate:
Sacia Matthews - Sacia Matthews Photography:
"This is for you if you are ready to learn from those who operate at a high-vibe frequency and are ready to take fast action in your business. If you're ready to walk in alignment and watch your business and life start moving the needle to get to the next level, then this is it."
Master the Sales Strategy Trusted by Top Luxury Wedding Pros
If you're still guessing how to respond to inquiries, lead sales calls, or explain your pricing with confidence, this training is the reset you didn’t know you needed. Inside this 7 lesson course, you’ll get the exact sales process used by three of the country’s most sought-after planners - recognized by BRIDES and Martha Stewart Weddings - to book high-net-worth clients without chasing, discounting, or overexplaining.
Whether you're a photographer, planner, stationer, florist, filmmaker, HMUA, DJ, or venue, this course is designed to help you:
-
Lead sales conversations that build trust and close faster
-
Create proposals that feel polished and premium
-
Set boundaries without sounding difficult
-
Eliminate ghosting and silence with clear, aligned communication
-
Sell your value with calm confidence
This is not fluff. It’s a strategic, step-by-step approach to selling in the luxury wedding market - designed for creative professionals who are ready to level up and lead.
