The Luxury Wedding Marketing Method
Learn How to Market Your Brand Strategically to Attract and Book Luxury Clients
- Even in a Shifting Wedding Industry
Right now, marketing uncertainty is the #1 reason wedding businesses are struggling.
The rules have changed - and if you’re using outdated marketing strategies (even ones that used to work), you’re going to keep seeing inconsistent results.
Learn the strategies luxury clients actually respond to - even in today’s unpredictable market.
GET INSTANT ACCESS – $98Inside
The Luxury Wedding Marketing Method
you’ll get a clear, step-by-step roadmap to confidently market your business, stand out to high-end clients, and build a brand that commands higher bookings - no guesswork, no gimmicks, no trendy hacks.
This isn't just marketing advice - it’s a business growth strategy for wedding pros who want to thrive in today’s market.
In just 6 value-packed modules, you'll learn how to:
- Understand the real differences between budget, lovely, and luxury clients - and why marketing to them requires completely different strategies
- Make your pricing part of your marketing (without needing to "justify" your worth)
- Build trust and authority on social media without "thirsty" posts that repel high-end clients
- Apply a luxury-level content strategy to your Reels and social media presence - without burning yourself out
- Create cohesive, professional marketing that positions you at the top of your market - not lost in the noise
Plus, you’ll work alongside a companion Luxury Marketing Workbook that helps you immediately apply what you learn: brand positioning, client profiling, strategic content planning, and more
“I wanted to first thank you all for the amazing course, it has truly been invaluable and the best education I've ever invested in.”
Ashley Garcia, Ashley Garcia Photography
What's Inside The Luxury Wedding Marketing Method?
Here's what we'll cover
Module 1
Marketing to Luxury, Lovely & Budget Clients
The Differences and How to Understand Them
Learn the real distinctions between client types and why marketing to everyone = connecting with no one. This module breaks down how your marketing strategy must shift based on who you're targeting - and how to align your brand so luxury clients actually see you as a fit. Plus, we’ll help you spot where you are now and what it takes to move up.
Module 2
Your Pricing is Your Marketing
with Gretchen Culver of Rocket Science Weddings and Events
If you're marketing to luxury clients with budget-friendly pricing, you're sending mixed signals - and they're noticing. In this eye-opening session, Gretchen walks you through how your pricing communicates your value, your brand’s positioning, and your perceived authority. We’ll help you start pricing intentionally - as part of your marketing strategy, not in spite of it.
Module 3
Building Trust and Consistency Through Social Media Messaging + Engagement
with Aleya Harris of Flourish Marketing
Consistency isn’t about posting daily - it’s about showing up in a way that reinforces your brand message, voice, and value. Aleya unpacks how to craft messaging that builds trust and credibility with high-end clients, and how to streamline your efforts so your social media doesn’t feel like a second job.
Module 4
Seriously, Stop It: No More Thirsty Social Media Posts
(and Why it's Killing Your Brand + Credibility)
Desperate-sounding marketing is an instant turnoff to luxury clients. In this bold and brutally honest module, we’ll break down what “thirsty” content actually looks like (spoiler: it’s not just begging for bookings), and what to do instead. You’ll walk away with clear do’s and don’ts - and content strategies that elevate your brand instead of diminishing it.
Module 5
Branding, Marketing + Messaging: Having a Strategy
with Sarah Love of Sarah Kay Love
Posting pretty pictures and clever captions isn’t a strategy. Sarah helps you develop a cohesive, intentional brand message - one that speaks directly to your ideal client and guides them seamlessly from discovery to inquiry. If you’ve ever felt like your visuals and words don’t match your value, this is where you fix that disconnect.
Module 6
Real Fun with Reels
with Aislinn McKenna of Aislinn Eileen Coaching and Megan Pettus of Megan Pettus Films
Yes, Reels can work for a luxury brand - if you do it right. In this final module, Aislinn and Megan share how they’ve used Reels to grow their visibility without cheapening their brand. You’ll get real-world examples, tools they use, and creative ideas to showcase your expertise in a way that still feels elevated, aligned, and on-brand.
Bonus Expert Session
Luxury Leads - The New Era of Online Client Attraction
with Persephone of The Media Socialites
Learn what’s working right now in digital marketing and ads from Persephone, CEO of The Media Socialites - from targeting luxury buyers to TikTok strategy to paid traffic do’s and don’ts.
Martha Easton England, Easton England Events
“First and foremost, THANK YOU so much for what you have put together. It has been a tremendous benefit to me, as a business owner and someone who is trying to break into the Luxury sector. I started selling my services about 2 years ago for $4,000 flat fee and have sold (3) $10,000 weddings with some hybrid pricing within the past 4 months.The results show!”
Amanda Azarian, New England Signature Weddings
“I have dabbled around the market looking for education in this area and nothing even comes close to what you offer. Your transparency and unique perspectives and personalities make these lessons invaluable. I have already learned so much over this past month, I truly am beyond grateful to have found you!”
The wedding market is changing. You don't have time to waste on random acts of marketing anymore.
You need a proven, luxury-level strategy - and you need it now.
📥 Grab instant access to all 6 modules + your complete Luxury Marketing Workbook.
📈 Start implementing the strategies that will move your business forward — even in an uncertain market.
👉 Enroll Now for Only $98 - Limited-Time Offer
Learn From Luxury Wedding Industry Leaders
This course isn’t taught by marketing theorists - it’s taught by working wedding professionals who live and breathe the luxury space.
Your Coaching Team
Courtney Wolf
Serving as Invision Events' Principal Planner, Courtney is a business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist”.
Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client-facing for Invision.
Wendy Kay
Owner of Birds of a Feather Events, Wendy comes from a television background where she produced and directed live television and called the shots - literally! After 8 years of 60 hour work weeks and feeling a disconnect the burnout was real and she decided she needed a change.
Today, after 13 years of owning her own planning and design business, much of Wendy’s time is focused on educating other vendors on best business practices to transform their own businesses through honesty and “tough love”. Wendy has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES.
Julie Bunkley
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach.
Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
This is for you if:
- You feel like your content is being ignored by the clients you want
- You’re tired of sounding like every other vendor online
- You’ve raised your prices but your brand doesn’t reflect it
- You want to attract premium clients without sounding desperate
Katie York, Katie York Photography
“I am beyond thankful for everything Courtney, Julie, and Wendy have poured into these lessons. It's been a complete game-changer."
Renee Lemaire, Renee Lemaire Photography
"Truly the best investment that I've made in myself and my business."
Your future luxury clients are waiting. All you have to do is meet them with the right marketing.
The Luxury Wedding Marketing Method
- 6 In-Depth Modules
- Full Luxury Client Attraction Workbook
- Proven Strategies Trusted by Top Wedding Pros
- Lifetime Access
